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2025 Music China, Vinesmusic Connects Global Music Forces with Outstanding Quality
2025 Music China grandly kicked off at the Shanghai New International Expo Center from October 22 to 25. This year’s exhibition reached a new high in scale: within its 140,000-square-meter exhibition area, nearly 1,700 enterprises from 21 countries around the world gathered, making it a crucial platform for exchange and cooperation in the global music industry. Among them, Vinesmusic (Weiyue Musical Instruments) made a brilliant appearance with its two major brands, Smiger and Luxars. Taking Booth W4A30 as a window, it showed the world its diverse and high-quality musical instruments and innovative strength, winning high recognition from music lovers, professional musicians, and buyers worldwide.
As a powerful enterprise deeply rooted in the musical instrument field, Vinesmusic’s exhibition lineup this time was highly noteworthy. Inside the booth, core products such as electric guitars, acoustic guitars, classical guitars, electric basses, and ukuleles were neatly displayed. Complemented by a wide range of guitar accessories and guitar bags, Vinesmusic built a full-category product matrix covering both “playing instruments and supporting accessories,” meeting the diverse needs of different users.
At this exhibition, several new models launched by Vinesmusic attracted particular attention. Among them, the L-G2-i6 electric guitar became the on-site focal point thanks to its unique design and outstanding performance. During the exhibition, music lovers and professional guitarists from all over the world stopped by Booth W4A30 one after another to try out and experience this new product. Its flexible tone and comfortable feel won praise from many; some musicians even gave impromptu performances with it. The beautiful melodies drew a large crowd of onlookers, pushing the popularity of the booth to a climax at one point.
In the on-site trial-play session, the quality of instruments under the two brands Smiger and Luxars was fully verified by professionals. After playing a Smiger acoustic guitar and a Luxars electric guitar respectively, a professional guitarist from the United States gave high praise: “The Smiger acoustic guitar has a warm and mellow tone and rich resonance, which is perfect for singing while playing. Both beginners and advanced players can get used to it quickly. On the other hand, the Luxars electric guitar demonstrates top-tier professional standards — its high tone accuracy and excellent dynamic expressiveness left a deep impression on me. Using such an instrument on stage allows me to deliver a better performance; it’s an instrument that can ‘inspire performance inspiration.’”
Beyond the favor of musicians, Vinesmusic’s products also attracted the attention of global buyers. During the exhibition, many buyers from Europe, Southeast Asia, and the Americas made a special trip to Booth W4A30. They gained a detailed understanding of the products’ production process, performance parameters, and pricing system, and conducted in-depth discussions with Vinesmusic’s staff. A buyer from Europe clearly expressed his intention to cooperate: “Vinesmusic has strict quality control, and its products also have an outstanding cost-performance advantage, which fully meets the needs of our local market. We hope to establish a long-term and stable cooperation with Vinesmusic to introduce these excellent instruments into the European market, allowing more consumers to experience the strength of Chinese musical instrument brands.”
According to incomplete statistics, over the four days of the exhibition, Vinesmusic received a total of visitors from dozens of countries and regions around the world, including professional musicians, music training institutions, musical instrument distributors, and buyers. It also collected hundreds of pieces of potential customer information and cooperation intentions, laying a solid foundation for future market expansion.
From the perspective of brand development, this exhibition became a key opportunity for Vinesmusic to enhance its international reputation and influence. Through the international platform of Music China, Vinesmusic showed the world the advanced production technology, innovative design concepts, and excellent product quality of Chinese musical instrument brands, breaking the stereotype of “Made in China” in some overseas markets. It further established the brand images of Smiger and Luxars and accumulated a good industry reputation. Meanwhile, through exchanges with global buyers, musicians, and industry peers, Vinesmusic also expanded its market channels, providing strong support for its future layout in the international market and the promotion of global brand development.
For the entire musical instrument industry, Vinesmusic’s participation also holds positive significance. Its displayed innovative products and technological achievements provide reference-worthy R&D directions and production experience for other enterprises in the industry, helping to promote innovation and upgrading in the industry’s product R&D and process improvement. In addition, Vinesmusic actively participated in industry exchange activities during the exhibition, sharing brand development experience and discussing global musical instrument market trends, which also contributed to promoting industry resource integration and the healthy and orderly development of the industry.
At this year’s Music China, Vinesmusic took quality as the core and innovation as the driving force. It not only gained orders and cooperation intentions but also achieved a dual improvement in brand value and industry influence. In the future, with the gradual deepening of its global market layout, Vinesmusic is expected to become an important link connecting China’s and the world’s music industries, bringing more high-quality musical instruments to music lovers worldwide and injecting more new momentum into the development of the musical instrument industry.
