Recently, we have received positive feedback from our Polish customers. The recognition evident in their words is not only an affirmation of our products but also has made the direction for our future cooperation increasingly clear. According to the customer, they first developed a strong interest in our guitars after accidentally coming across a professional review of our guitars by Pax on YouTube. The review provided a detailed analysis of our guitar’s wood grain treatment, string tension stability, and tonal layering—elements that sparked their curiosity. Subsequently, the customer took the initiative to contact us via our official email. During multiple rounds of communication, they inquired in detail about the product production cycle, support for customized requirements, and after-sales protection policies. In response, we provided clear product specification documents and service descriptions one by one. This open and honest exchange laid a solid foundation for our cooperation.
Currently, the broader context of economic decline has brought numerous challenges to the musical instrument market. The customer noted that many local musical instrument stores have recently been grappling with reduced foot traffic and slow inventory turnover. This is particularly true for major brand guitars on the market: on one hand, their prices—often exceeding 10,000 yuan—surpass the purchase budgets of many entry-level players and family end consumers; on the other hand, the multi-level price markup model used by brand owners has compressed store profit margins to less than 10%, leading to mounting operational pressure. It was against this backdrop of market hardship that the customer began searching for cost-effective guitar brands through multiple channels, such as industry exhibitions and cross-border e-commerce platforms. They aimed to provide local consumers with products that offer “undiminished quality at more affordable prices” while boosting their store’s profit margins to a reasonable level. Our brand’s balance between material selection, production craftsmanship, and pricing strategy perfectly aligned with this need. Thus, after two months of market research, the customer finally decided to try importing our guitars for sale.
Pleasingly, on the day the first batch of 96 guitars arrived at the Polish store by sea, store staff had barely finished displaying the guitars in the shop window and on display racks when they attracted many passing customers who stopped to inquire. Three enthusiasts tested the Luxars series guitars on the spot, praising their low-frequency resonance and comfortable playability, and completed purchases the same day. Additionally, a music teacher ordered one Smiger series guitar for their student. The sale of 4 guitars immediately after the first batch arrived not only exceeded the customer’s initial target of “selling 5 guitars in the first month” but also filled the store staff with confidence for future sales.
The customer specifically highlighted their high regard for our Luxars and Smiger guitar series. The Luxars series offers 3 top wood options, including spruce and mahogany, paired with 4 finishing techniques such as vintage matte and glossy finishes—catering to the aesthetic preferences of consumers across different age groups. The Smiger series features a lightweight body design, making it suitable both for stage performances and daily practice by beginners. Beyond covering mainstream performance scenarios in terms of style, these two series are approximately 30% cheaper than major brands with the same configurations. While ensuring high quality, they effectively reduce purchase costs for end users and secure a reasonable profit margin of 15%-20% for the store—truly achieving a tripartite win-win situation for consumers, musical instrument stores, and our brand.
Looking ahead, the customer stated that they will expand their procurement volume to 300 guitars in the next quarter. They also plan to launch a dedicated “Chinese Guitar Brands” section on their store’s official website and social media accounts, where they will share product reviews and performance videos to attract more potential customers, introducing more Polish consumers to our high-quality guitars. For our part, we will remain committed to our quality-focused mission: on one hand, we will regularly collect customer feedback and adjust details like guitar string action and tone tuning to align with the preferences of Polish consumers; on the other hand, we will optimize cross-border logistics solutions to shorten delivery cycles and establish a 24-hour after-sales response mechanism to promptly resolve issues customers encounter during product use and sales. We will live up to the trust and support of every partner and continue to provide high-quality, cost-effective guitar products that meet the needs of the global musical instrument market.
